WELLNESS

太太's 

Bamboo Network

 

 

Our Audience
The Case for a Focussed Approach to
Marketing to Chinese of the World
 
  Millions (000,000) Percent of
Asia 50.3 91.3
Americas 3.4 6.3
Europe 0.6 1.1
Africa 0.1 0.2
Oceania 0.6 1.1
Sub Total 55.01 Outside Asia
 
Total Chinese
in the World: 1,055,000,000

 

Sunscreen Application

Summer is finally on its way, meaning the days are getting longer and the temperature is starting to climb. But the concept of "fun in the sun" can be an oxymoron if necessary precautions are not taken to fend off the sun's potentially dangerous ultraviolet radiation.

By now everyone has heard how important it is to use sunscreen. But which sunscreen product does one choose -- the no-name brand or a high-end product such as Guinot, which can cost as much as $40 for a 75 ml tube?

Michelle Albagli, executive director of the Canadian Dermatology Association, says the SPF factor in a sunscreen is far more important than the brand name on the bottle. Ms. Albagli recommends using a sunscreen with an SPF factor of at least 15. However, a sunscreen of at least 30 should be used if someone plans to spend an extended amount of time outdoors. "The rule of thumb is, the higher the better," she says.

Lisa Tant, beauty and style editor at Chatelaine magazine, says those with sensitive skin should consider high-end sunscreens despite the cost. "I'm a real believer in sunscreen -- I think it is absolutely essential. But I wouldn't slather a body sunscreen all over my face because I'll probably end up with a face full of zits," she says.

Ms. Tant notes that consumers should look for such sunscreen ingredients as titanium dioxide or parsol 1789, both of which will block UVA (ageing rays) and UVB (burning rays). She notes that higher end sunscreens tend to smell better and embody a finer texture. "There's nothing worse to me than smelling like a coconut," she says. "Some products have a different consistency so that you are not left with blobby grease all over your body. Some have treatment ingredients in them; some have self-tanners in them -- and you will pay more for that."

Yet, for those on a tight budget, even bargain basement sunscreens will get the job done. Ryan Baker, a spokesman with Health Canada, notes that sunscreens are classified as a drug. That means all manufacturers selling sunscreens in Canada must submit their products to Health Canada so that their effectiveness can be verified. Some manufacturers also submit their sunscreens to the CDA for testing in order to use that logo on their packaging. Ms. Albagli says that in order to earn the CDA seal of approval, the sunscreen must be effective; it must have no (or low) fragrance; it must not clog pores and it cannot contain any allergy-causing properties.

But just as important as a high SPF factor is the proper application. Ms. Albagli says most people tend to apply insufficient quantities of sunscreen and they often miss "important areas" such as the back of the neck and the tips of the ears. As well, she says sunscreen should be applied at least 20 minutes prior to venturing outside so that the skin can properly absorb it and sunscreen typically needs to be reapplied every two hours.     - National Post   

 

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