STAYING YOUNG

太太's 

Bamboo Network

 

 

 

Our Audience
The Case for a Focussed Approach to
Marketing to Chinese of the World
 
  Millions (000,000) Percent of
Asia 50.3 91.3
Americas 3.4 6.3
Europe 0.6 1.1
Africa 0.1 0.2
Oceania 0.6 1.1
Sub Total 55.01 Outside Asia
 
Total Chinese
in the World: 1,055,000,000

 

 


This Old Face After 50, it's all about maintenance

Letting go is not an option. Like an old house, you'll deteriorate and end up living in a dump

A woman's life is marked by various stages of coming to terms with reality. These stages always start with denial, as in: Other people may get cellulite, but not me. Or wishful thinking, as in: I could run a marathon if I really wanted to, and maybe some day I will.

Then, one day, you look down at your thighs and there it is. You realize that, like every other woman, you are destined to wrinkle and grow old, no matter what you do. It occurs to you that you'll never run that marathon, either. In fact, you're happy you can still run for the bus. You realize you might as well throw out the jeans you grew out of at the age of 32 because you're never going to lose those extra 20 pounds. Your self-improvement days are over. Now you're going to need a lot of discipline just to hold the line. After 50, it's all about maintenance.

Getting older is like living in an old house. It's amazing how much time and money you have to spend just to keep it from falling apart. You're constantly surprised by hidden problems that have been years in the making. One day, the plumber discovers tree roots growing through your drainpipes and, the next day, you're spending $8,000 to get your yard dug out and the pipes replaced. Or the dentist finds a big hole in your gums and goes, "Uh oh." And for the first time in your life, you're wondering whether your dental insurance covers implants. (Note they don't say "false teeth" any more. They say "implants.")

Needless to say, holding the line is a hot topic among my girlfriends. When we were in our 30s, we took a high moral tone about aging, and deplored the sorts of women who were so self-obsessed and needy that they turned to plastic surgery. Now that we are in our 50s, we have a different view. A little bit of it is not so bad, so long as you still look natural. We don't want to look 25 again, we tell each other. We simply want to look incredibly fabulous for our age, like, say, Barbara Amiel.

For a while now, I've been wondering whether I should do something about the new lines on my face -- the ones you can see the moment I stop smiling. These lines are just like cellulite, in that I thought I'd never get them but I did anyway. Unlike my cellulite, however, they are more public. So I asked my hairdresser, who is an expert on these things. He told me there is an amazing new procedure that gives you a face tuck by pulling the droopy skin up through your ears. He had it done himself, and I have to say he looks quite good. The trouble is, this procedure costs about as much as a small car.

What to do? I decided to consult my friend Debra, who knows all about anti-aging creams and potions. She once talked me into buying a tiny bottle of super-moisturizer to put on the skin under my eyes. It cost $105, and I was so afraid to use it that now, 15 years later, I still have some. Last week, I had dinner with her, and I noticed she was looking extremely rested and refreshed. "That's because I go to Dr. G," she said. "Restylane. Botox. Much cheaper than a facelift."

Secretly, I've always looked down at the Botox crowd. But Debra did look good. The next day, I made an appointment to see Dr. G, who has an office downtown so people can drop in for injections on their lunch hour.

As I cooled my heels in Dr. G's tastefully appointed waiting room, I read up on all the treatments you can get. There's Nectifirm, which promises a "48 per cent increase in firmness in 28 days," and is good for turkey neck. There's IPL Photo Rejuvenation, Microdermabrasion, Photodynamic Therapy, Glycolic Peels, and something called Thermage, which uses radio frequency energy to shrink-wrap your face. I felt as if I had discovered a whole new world of unmet needs.

"I want you to renew, refresh, and revitalize me," I told Dr. G. He recommended some filler and a little Botox, plus several treatments to take care of my blotchy skin and red nose. The filler was something called Juvederm. He asked whether I'd like to be filled up right away; I said yes, of course. He drew a few lines on my face with a pen, froze my lips and chin, and injected me with many needles. "This resculpts you from within," he promised, massaging my lower face from the inside of my mouth. After he was done, he gave me a mirror. It was hard to tell how much I had been resculpted, because my frozen lips had swollen to twice their normal size. "You'll look like a duck for an hour or two," he said. He also said I might drool. I forked over $2,071 and booked an appointment in two weeks to rejuvenate my blotchy skin.

The trouble with being over 50 is that your maintenance schedule gets more and more demanding, and you're always falling more and more behind. You've got the manicures and pedicures and facials, the exercise classes and the chiropractor, the colonoscopies and mammograms, the hair cuts and the colouring, the dentist and the periodontist and, now, the Botox. You need a growing number of support people just to keep you upright and presentable.

It's occurred to me that, if I attended to all these duties faithfully, there'd be hardly any time to have a life. But letting go is not an option, either. Like an unmaintained old house, you'll deteriorate awfully fast, and pretty soon you'll be living in a dump.

After my mouth started to unfreeze, I phoned my husband to tell him I'd dipped into our maintenance fund. I told him not to be alarmed just because I look like a drooling duck. I'm sure the swelling will go down. Besides, as Debra says, it's much cheaper than a facelift. - by Margaret Wente   THE GLOBE AND MAIL   3 February 2007

 

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