STAY HEALTHY

太太's 

Bamboo Network

 

 

 

Our Audience
The Case for a Focussed Approach to
Marketing to Chinese of the World
 
  Millions (000,000) Percent of
Asia 50.3 91.3
Americas 3.4 6.3
Europe 0.6 1.1
Africa 0.1 0.2
Oceania 0.6 1.1
Sub Total 55.01 Outside Asia
 
Total Chinese
in the World: 1,055,000,000

 

 


Steps to stop the spread
Water, soap and friction: Handwashing can break the cycle of virus transmission

When it comes to preventing colds and flu, the experts say, the key weapons in your arsenal are surprisingly low-tech: eat well, exercise regularly, get enough rest, stay hydrated, lower your stress levels, and -- perhaps most important -- wash your hands.

Cold and flu season traditionally starts about October and runs until March. Contrary to popular belief, cold weather does not render us more susceptible to colds and flu. Rather, the colder months trigger behaviours that make it easier for viruses to get past the body's defences.

Once we are out of the summer heat, for example, we drink less water. We also exercise less, preferring to stay indoors and hibernate -- often eschewing fruits and vegetables for carbohydrate-laden, sugary foods, which weaken the immune system. Stress from the holiday season and end-of-year rush projects also take their toll on the body's defences.

"And then we crowd into hermetically sealed homes and shopping malls, where no fresh air circulates," says Sue LeBeau, a nurse practitioner in North Bay, Ont. "It's a perfect opportunity for viruses to take hold."

STAYING WELL: Eating well is one way people can build an immunity to cold and flu viruses. Other measures that go a long way toward building resistance to illness include getting regular exercise, getting enough rest, drinking fluids, lowering stress levels and handwashing.

"I try to get people thinking about prevention in August or September, before the temperature shifts and the light changes," says Pamela Thornton, a naturopathic physician with a practice in Guelph, Ont. She urges patients to stay well-hydrated and keep exercising. Drinking lots of water helps the immune system function optimally and eliminate viruses, while exercise increases circulation and cardiovascular tone and improves sleep.

Ms. Thornton also recommends avoiding excess carbohydrates and sugar, and eating lots fruits and vegetables, even frozen vegetables if necessary. "They're our best natural source of vitamins and minerals, even if winter produce isn't as appealing."

One of the best ways to avoid catching a cold or flu bug this season is about as simple as it gets: Wash your hands. Often.

Most cold and flu viruses are transmitted through "fomite" contact -- touching something that has a virus on it. Telephones and doorknobs are some of the biggest culprits, Ms. LeBeau says. Someone sneezes on their hands, makes a phone call, and then leaves the room, leaving a trail of germs that gets picked up by the next person to answer the phone or walk into the room. Handwashing -- every time you blow your nose, use the washroom, or touch public doorknobs, banisters or escalator handrails -- can break the cycle, as can wiping down surfaces in high-traffic areas with a disinfectant, such as a solution of 10% bleach and 90% water.

"The three really important components to hand-washing," says Ms. Lebeau, who scrubs between two and four times for every patient she sees, "are water, soap and friction. Friction is the most important -- you've really got to rub and scrub between the fingers for a while. Think of how long surgeons scrub their hands on medical shows on TV."

Along the same lines, Ms. Thornton says, good hygiene can go a long way to preventing the spread of cold and flu viruses: don't share drinking glasses, turn away when sneezing, wash bedding and clothing often, and change toothbrushes regularly.

What about those anti-bacterial hand-cleaning products?

Unless they're being used in high-traffic areas with lots of potential for infection (think health centre waiting rooms or hospitals), or by immune-compromised patients, most experts don't recommend them.

"I worry that they'll help create resistant strains of bacteria," Ms. Lebeau says. "If you're washing your hands often with a good soap, hot water and lots of friction, they shouldn't be necessary."

The sprays can also wipe out the "good" immune-supporting bacteria found in the body, says Dr. Zoltan Rona, a medical doctor who incorporates natural therapies into his Toronto practice. If you use them, he says, take a probiotics supplement. Or, for those who really want to spritz, he says, tea tree oil and oil of oregano both have natural anti-bacterial, anti-viral and anti-fungal properties; a few drops mixed with water creates a more sustainable spray that can also be used to wipe down doorknobs, telephones, keyboards and anything else that might transmit germs.

The kitchen and health-food store contain loads of immune-enhancing substances. While nutrient requirements vary from person to person, Dr. Rona says, "any formula for the immune system" should contain vitamin A, beta carotene, vitamin C, vitamin B6 and zinc (especially important for vegetarians and actively growing children).

As for getting a flu shot, these health practitioners are cautious.

"I'd prefer that people avoid the flu by having a good immune system rather than getting a shot," says Ms. Thornton.

Ms. LeBeau recommends the vaccine only to those for whom getting the flu would compromise existing conditions such as asthma or diabetes. "For others, I think it's a personal decision."

Dr. Rona is dead-set against the vaccine, which, he points out, comes with a range of potential side effects and protects only against a couple of strains of the flu -- strains that may or may not invade the country in the coming year. His major objection to the flu shot concerns the "additives and extra ingredients," the vaccine may contain, "particularly aluminum, mercury and formaldehyde. Given that the flu does not kill everybody, giving the flu shot is overkill."

When it comes to preventing colds and flu, Ms. Thornton says, the best defence is still a good offence -- building up a strong immune system through good diet, exercise and healthy lifestyle behaviors is the best way to protect yourself.

"Generally, most people with a decent immune system shouldn't get more than one cold a year. When I'm working with a client on cold and flu, I always say, 'The problem is not that you have it, but that you were weak enough to get it.' "    - Susan Goldberg    National Post        

 

Copyright ©  2009
By opening this page you accept our
Privacy and Terms & Conditions