EDUCATION

太太's 

Bamboo Network

 

 

Our Audience
The Case for a Focussed Approach to
Marketing to Chinese of the World
 
  Millions (000,000) Percent of
Asia 50.3 91.3
Americas 3.4 6.3
Europe 0.6 1.1
Africa 0.1 0.2
Oceania 0.6 1.1
Sub Total 55.01 Outside Asia
 
Total Chinese
in the World: 1,055,000,000

 

America's Best Colleges ranking by the US News & World Report is out - with Harvard and Princeton sharing the top spot in overall rankings for the best national universities. Other leading institutions include Yale University in third spot and MIT in fourth.

The ranking covers a list of over 100 national universities.

The usnews.com website has explained the extensive methodology used in compiling the ranking. The list also features the institutions that excel in different disciplines, so students and parents can choose the right college, instead of just focusing on the overall scores.

'The indicators we use to capture academic quality fall into seven categories: assessment by administrators at peer institutions, retention of students, faculty resources, student selectivity, financial resources, alumni giving, and (for national universities-doctoral and liberal arts colleges-bachelor's) 'graduation rate performance', the difference between the proportion of students expected to graduate and the proportion who actually do.'

'The indicators include input measures that reflect a school's student body, its faculty, and its financial resources, and outcome measures that signal how well the institution does its job of educating students,' it said.

The US News and World Report, however, cautions that parents or students should not simply focus on the top-ranked schools, as many factors other than those measured at the ranking will figure in a decision. These include the feel of campus life, the school's location, its cost, and the availability of financial aid.

To arrive at a school's rank, 'we first calculated the weighted sum of its scores. The final scoreswere rescaled: The top school was assigned a value of 100, and the other schools' weighted scores were calculated as a proportion of that top score. Final scores for each ranked school were rounded to the nearest whole number and ranked in descending order.The full list and other categories are available at www.usnews.com       - Singapore Business Times    26 Aug 2003

Canadians Covet U.S. Education

When 22-year-old Kun Hsu of Toronto graduates from the Wharton School of the University of Pennsylvania next spring, he's confident his Ivy-League-branded education will open some big doors.

"We're pretty much a trade school for Wall Street," he chuckles. Encouraged by his Canadian parents to apply to U.S. institutions after high school -- his two American cousins attended Princeton -- his education has been peppered with special guest lecturers like Jack Welch, Madeleine Albright and Warren Buffett, and his finance program includes a Nobel Laureate as a professor. The price tag? $50,000 a year for tuition, room and board.

Mr. Hsu's American choice is an increasingly popular one, even though a year at a Canadian university is just a fraction of the cost at about $10,000.

Last year 25,279 Canadians drifted southward for post-secondary education -- an increase of 7.4% over the year before. And for U.S. institutions that are stepping up their Canadian recruitment efforts, the hope is that this number will continue to increase.

Drawn to Canada in part by Ontario's "double cohort," -- in 2003, 290,000 Grade 12 and 13 students will graduate at the same time -- hundreds of U.S. schools are now offering incentives to Canadian students across the country.

While a Canada Student Loan is available to help out with some designated schools, and U.S. academic or athletic scholarships can sometimes be available, many America-bound Canadians must foot the often-massive bill themselves.

Penny Bissett, an education consultant who has spent the last nine years helping American institutions with their Canadian recruiting efforts, says she's watched Canadian students grow increasingly interested.

"The U.S. is becoming much more appealing to students," she says. Adventure, specialized programs and U.S. family connections are all common reasons. "The financial side has been the big obstacle, but that's slowly changing," she explains. "Those universities that are actively recruiting are making every effort to make a much better deal for kids in Canada."

For the most part, these aren't the super-prestigious schools like Hsu's, but the hundreds of other private institutions that dot the country charging anywhere from US$10,000 to US$16,000 in tuition.

As only a selective few can ever get into the top schools anyway, this is good news, Ms. Bissett says.

"There's interest in the Ivy League schools no doubt," explains Jennifer Humphries, director of membership and educational services at Ottawa's Canadian Bureau for International Education, "but there's also interest in the state universities. Sometimes that's because of a particular program, sometimes that's because of sport scholarships which are much bigger than here and then there's the specialty institutes that are religious based."

Melik Khoury, director of admissions at the University of Maine at Fort Kent, is eager to grow the Canadian population at his small 1,000-student state school. So much so that they'll allow Canadians to skip the entrance test, the SATs, that Americans write.

"As long as you are in the top half of your class and you have a grade point average above a C, you can potentially be accepted," he says. As well, it offers Canadians a special tuition rate of US$5,000 -- instead of about US$8,000 -- and freshmen scholarships of up to US$2,500. Total? About US$10,000 for a year.

Over at Southern New Hampshire University, an incentives program was launched in late spring allowing Canadian dollars to be accepted at par for tuition payments -- a savings of about US$6,000 a year. The reason for the deal, explains Steve Harvey, director of International Admissions, is that so far they haven't had tons of luck wooing Canadians to their Manchester campus.

"Price has been the major drawback," he says. While he has spotted plenty of interest from Canadian students at the recruitment fairs he's attended across the country in the last four years, the price has always been too steep. His hope: at a cost of just US$10,000 a year -- instead of US$16,000 a year as in the past -- will make a difference.

For universities, however, that don't offer much in the way of cost incentives or scholarships for Canadians -- like University of Notre Dame in Indiana -- Michael Gantt, assistant director of admissions, says their US$35,000 annual price will continue to be prohibitive to many. While he will continue to attend recruitment fairs in Canada, it will have to be the students who can "make it happen financially" that will be accepted.

At the moment, of the school's 25 Canadian undergrads, almost all of them are on an athletic grant.

Kyle Doerksen, a 19-year-old neuroscience undergrad at Stanford University in California, says that he's fortunate his dream-school offered him a large scholarship that's completely based on need.

"At Stanford it's not need-blind for international students," -- where students are accepted on merit and then the finances are figured out later -- "but they kind of work that into the mix when they're considering whether or not they're going to let you in."

(Harvard, for example, has a need-blind program.) With this financial support Mr. Doerksen only has to pay a small portion of the US$35,000 fee for tuition, room and board every year. He also works in a campus lab.

But money aside, actually getting into an American school, is a much different - and arguably more complicated - process than applying to a school in Canada.

Aside from usually having to write SATs (which costs about $100 a pop) and getting recommendation letters from guidance counsellors and teachers, Mohammed Badi, a 26-year-old Torontonian also at Stanford, says there are also tricky entrance essays.

"My question for Stanford was, 'tell us about you favourite conversation,' " he remembers. And once accepted, a higher cost of living -- depending on what part of the country you're in -- can also be a downside.

This said, Mr. Hsu, Mr. Doerksen and Mr. Badi are all thoroughly enjoying their American education.

But all of them also have a major goal in common: to someday bring their new skills back to Canada. "I would like to end up in Canada," says Mr. Badi, "because it's home".    Saturday Post    27 July 2002

Demand exceeds supply so the cost of 'best' education is not going to decrease any time soon.  - 太太

 

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