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	| 
       太太's  
      Bamboo
      Network 
        
             
        
        
      
        
          Our
            Audience 
            The Case for a Focussed Approach to Marketing
            to Chinese of the World | 
         
        
          |   | 
         
        
          |   | 
          Millions
            (000,000) | 
          Percent
            of | 
         
        
          | Asia | 
          50.3 | 
          91.3 | 
         
        
          | Americas | 
          3.4 | 
          6.3 | 
         
        
          | Europe | 
          0.6 | 
          1.1 | 
         
        
          | Africa | 
          0.1 | 
          0.2 | 
         
        
          | Oceania | 
          0.6 | 
          1.1 | 
         
        
          | Sub
            Total | 
          55.01 | 
          Outside
            Asia | 
         
        
          |   | 
         
        
          Total
            Chinese 
            in the World: 1,055,000,000 | 
         
       
        
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