
Internet TV booms in Asia as habits
change
Internet TV has arrived in China
Every month, about 300
million people in China are using a computer to watch Chinese TV dramas,
Japanese and Korean sitcoms, and even American films and television series
like Twilight and Gossip Girl. Live streaming of the recent World Cup also
drew a huge online audience.
Analysts say young
people in China are even starting to favour free laptop- viewing over TV
sets, in part as a way to make an end run around regulators, who often bar
state-run TV networks from broadcasting shows that do not meet the
approval of the Communist Party.
It is a momentous shift
in viewing habits that has not gone unnoticed by the authorities in
Beijing. They are tightening oversight of online video sites and also
pushing state-run television networks to form their own Internet TV sites
in an effort to retain control over what viewers can watch online.
In addition, the
country's big Web portals and search engines - including Baidu - are
scrambling to form competing video sites, many of which plan to license
content from the United States and elsewhere.
'Everyone wants to get
in on this market now,' says Li Yifei, chairwoman of VivaKi, the digital
media division of the advertising giant the Publicis Groupe. 'Suddenly
there's a change of attitude because people are watching a lot of online
video.'
While Internet TV in
the US is in a nascent state, in China, it is already drawing a huge share
of the world's biggest Internet market, where an estimated 400 million
people are on the Web.
A market research firm
based in Shanghai, iResearch, says advertising on Internet TV and Web
video sites is expected to reach US$346 million this year, up from US$83
million in 2008.
Big video sites like
Youku, Tudou, KU6 and PPTV are spending aggressively to license content,
produce original programming and buy the bandwidth necessary to store and
broadcast content.
Last Thursday, when
many of the industry's leaders gathered at the China Digital Media Summit
in Shanghai, the future of video websites was one of the hottest topics.
A similar discussion is
playing out in the US, where YouTube is searching for ways to make money
from traffic on a site largely devoted to user-generated content and where
Hulu.com - the free online video hub created by NBC Universal, the News
Corp and Disney - is also trying to grow.
Advertisers are warming
to the idea of Internet TV. 'There used to be a joke about the Internet in
the advertising community. They said, 'We'll advertise when it starts to
look like TV',' says Michael Galgon, former global chief advertising
strategist at Microsoft. 'Well, now it's starting to look like TV.'
In China, though,
Internet TV occupies a unique position largely because it serves as an
alternative to what many consider bland state-run programming.
Global media companies
like Disney are often restricted from winning television programming slots
and are allowed to show only a limited number of films in China. Piracy is
rampant in China, and TV viewership among young people is in decline.
That may explain why
Internet TV is booming in China. While most early video sites here focused
on user-generated content - or amateur videos posted by users - many of
those sites have recently evolved by offering licensed content, in-house
productions, and loads of pirated films and television series that are
uploaded to the sites by users.
For instance, some of
America's most popular shows, including CSI, appear on Youku.com and
Tudou.com just hours after being broadcast in the US, usually with Chinese
subtitles.
Analysts say they do
not know how much of the Internet TV content is pirated, but the fact that
many of the sites continue to broadcast pirated television shows and films
is a complicating factor. Most executives for the video sites say they are
licensing a growing share of content and trying to stop users from
uploading pirated content to their sites.
'Through various
agents, we have purchased and are going to purchase more copyrighted
content from foreign countries,' Victor Koo, the founder and chief
executive at Youku, said in an e-mail message.
On the issue of pirated
foreign movies uploaded by users, he added that the site had been working
with the Motion Picture Association of America to improve its monitoring.
But some analysts say
illegal content is a major factor driving traffic to Internet TV and video
sites and a taboo topic for the industry. Still, the analysts concede that
Internet TV and video sites are gradually moving toward more original and
licensed content, with some companies competing fiercely to buy popular
Chinese and Korean television series.
'Advertising agencies
really want to transfer their advertising budgets to online video sites,
there's no question about it,' said Alan Yan, founder and chief executive
at AdChina. 'But first, the video sites need to solve some of the
copyright issues on the content.' -
2010 July 21 NYT
40% of Asians use Social Media to check
on products The Internet Plays
Key Role in Purchase Decisions

A survey has found about 40 per cent
of Asian consumers are likely to use social networks for research 'at the
start of the purchase journey'.
The survey, commissioned by Microsoft
Advertising and Aegis Media, was undertaken independently by London-based
Essential Research.
About 19,000 shoppers across 17
countries in North and Latin America, Asia and Europe were polled. Retail
spending on items such as groceries, apparel, home electronics and fast
food was the focus.
Richard Dunmall, vice-president of
Microsoft advertising in greater Asia-Pacific and the Americas, said: 'The
use of social media, including blogs, forums and Microsoft's social media
tools, allows consumers in Asia to have discussions with one another other
about the particular products they are thinking of buying.
'Currently, there are almost 800
million Internet users in the Asia Pacific region alone. It is apparent
the Internet is playing a pivotal role in their purchase decisions.'
The survey found 59 per cent of Asians
used the Internet before purchasing, compared with 28 per cent of
Americans.
During an in-store purchase, 45 per
cent of Asians used a mobile phone, compared with 5 per cent of Americans.
And 19 per cent of Asians used digital media post-purchase, compared with
12 per cent of Americans.
Nick Waters, CEO of Aegis Media Asia
Pacific, said: 'We are now in an inter-connected environment where
consumers seek information from a variety of sources regardless of a
brand's involvement. This makes it tricky for marketers - we need to
listen more carefully and more frequently, and be able to adjust our
approach in real time.'
- 2010 Sept 21 BUSINESS
TIMES
China may
have 500m online users in 2-3 years
A top Chinese official has said the
nation's online population, already the largest in the world, is expected
to exceed 500 million in the next two to three years.
Three-quarters of the web newcomers
over the next few years would be from rural areas, the Global Times
newspaper quoted Qian Xiaoqian, vice-minister in the State Council's press
office, as saying. China already has 384 million online users, according
to the latest official figures.
Its spiralling online population has
turned the Internet into a forum for citizens to express their opinions in
a way rarely seen in a country where the media is under government
control.
The growing strength and influence of
the web population has prompted concern in Beijing about the Internet's
potential as a tool for generating social unrest, and authorities have
stepped up surveillance in recent years.
The government blocks web content that
it deems politically sensitive in a vast system dubbed the 'Great Firewall
of China'. On Monday, Internet giant Google said it had decided to
redirect mainland web search queries to an uncensored site in Hong Kong to
try to counter China's censorship - a move that triggered an angry
response from Beijing. --
- 2010 March 26 AFP

User growth lies in Asia: Yahoo CEO
It aims for threefold improvement in
its operating margins
Internet giant Yahoo has set its sights
on achieving a threefold improvement in its operating margins over the next
three years and Asia looks set to take on a much bigger role in meeting the
new target.
'In the last 12 months, non-US Internet
use grew 11 per cent. US Internet use grew only 3 per cent. Our growth
as far as unique users is definitely outside the US and definitively in this
part of the world (Asia),' said Yahoo CEO Carol Bartz.
According to data compiled by research
firm Nielsen Online and the International Telecommunications Union, only
19.4 per cent of Asia's population or some 738 million users are now online.
The figure places the continent in
second-last place before Africa in terms of Internet penetration,
languishing behind North America (74.2 per cent) and Oceania (60.4 per
cent).
However, with more users coming online in
developing countries such as Indonesia and Vietnam, the number of regional
Internet users is projected to grow as much as 16 per cent annually until
2012.
'Those (16 per cent annual growth) are
big numbers and frankly, I think it could be bigger than that,' Ms Bartz
said at a lunch talk organised by the American Chamber of Commerce here on
Tuesday.
The former chief of design software firm
Autodesk was appointed Yahoo's chief executive in January this year to
orchestrate the company's revival.
The company was once a dotcom darling but
its shares have been languishing since the failed hostile takeover by
Microsoft last year. Yahoo also ceded the Internet search crown to Google
and was dealt a further blow as the global downturn crimped online
advertising spending.
Since taking on the position, Ms Bartz
has swiftly moved to revamp Yahoo's operations through job cuts and
stripping out unprofitable offerings. In the search segment, for example,
Yahoo teamed up with Microsoft in July this year to take on frontrunner
Google.
Under the 10-year pact, Yahoo will use
Microsoft's Bing search engine to power the search function on all its
websites.
Beyond slashing the company's cost base,
Ms Bartz is also attempting to grow Yahoo's ad revenue by offering marketers
more targeted ways to spend their advertising dollar.
'Offline advertising in this region -
print, TV, newspapers and billboards is about US$73 billion. So little of
that has come online,' she said. 'The ability over the future, as Internet
growth occurs, to bring more advertising online in this region is enormous.
'It's not we that we don't like
advertising, it's bad advertising (we don't like). It's about how we can
bring relevant advertising to relevant people.'
By growing its top line and controlling
costs, Ms Bartz hopes to triple the firm's operating margins from 6 per cent
currently to as much as 20 per cent over the next two to three years.
'Six per cent operating margin is
terrible. Terrible.' - 2009 November
12 BUSINESS
TIMES
Bargain hunters in Asia Pacific are using
the Internet to seek out best buys from online merchants and auction
websites, according to the Visa e-Commerce Consumer Monitor.
The survey found that the most important
reason for respondents to shop online is to be able to compare prices and
save money (42 percent), followed by searching for bargains or discounted
items (24 percent) and saving time (23 percent). The ability to compare
prices and save money was the top reason cited for shopping on the Internet
for respondents from Korea (54 percent), Australia (52 percent) and Japan
(41 percent).
Bob Joubert, Visa country manager for the
Philippines, said: “Budget conscious consumers in Asia Pacific know that
some of the best buys are on the Internet. As online merchants across
the world offer attractive promotions during lean economic times, there is
no better time for consumers to land cheaper buys from the Internet. From
knick knacks to branded goods, online shopping is not only a smart way to
save money, but is also a convenient way to browse a retailer’s full range
of products whether at home or abroad.”
Across the region, more than three in
five respondents said they have participated in online auctions - 79 percent
said they participated in an online auction on a local website and 69
percent have participated in an online auction on an overseas website.
Heading the list, respondents from Hong
Kong (91 percent) are the most likely to have participated in an online
auction on a local website, followed by Australia (87 percent) and Korea (77
percent). Overseas online auction websites are most popular with
respondents from Hong Kong (83 percent), Australia (72 percent) and India
(71 percent). - 2009 September
21 PHILIPPINE
STAR
Chinese
Cozy Up to E-Commerce A new
breed of younger, more affluent consumers will drive e-commerce on the
mainland
Many analysts argue that Chinese consumers are conservative spenders and
not willing to buy on credit or engage in e-commerce. The numbers initially
seem to support such arguments as China's household savings rate sits at 40%
vs. less than 1% in the U.S. Credit-card penetration is low, with fewer than
50 million cards in circulation for an emerging middle class of 250 million.
While China's Internet users will hit more than 140 million by the middle
of 2007 and will overtake the U.S. as the largest group within the next few
years, critics believe that e-commerce will never take off here because, as
a matter of culture, Chinese do not like it. But do these numbers and
conclusions incorporate the seismic shifts in consumer habits in China that
have been taking place in the last decade? The answer is a resounding no.
These skeptics fail to look at the changing demographics of China's
consumers. Sales are now being led by a younger generation that is willing
to buy on credit and shop online. In surveys and interviews that the China
Market Research Group conducted with Chinese youth between the ages of
18 and 28 in Shanghai, Beijing, and Guangzhou, more than 80% said they were
willing to buy items online and over 70% said they would use a credit card
if they could.
Baby-Boomer Optimism
The results indicate that old stereotypes of Chinese consumers stuffing
yuan under their mattresses can no longer be attributed to the increasingly
well-off middle-class Chinese youth segment. This bodes well for
multinational companies that hope to tap into China's fever for Web 2.0 and
e-commerce.
It is true that older generations of Chinese do save a lot—many have
lost their pensions and are worried about paying skyrocketing medical costs.
Most economists look at these age groups and argue that China's economy will
have problems in the future if the government cannot jump-start consumer
spending.
However, many of these economists have been far too simplistic in their
analysis of the future of China's household savings rates in the coming
decades. Consumption patterns are very different for Chinese born after
1978—China's baby boomers. They have experienced 30 years of economic
growth and political stability similar to those born during the post-World
War II years in the U.S.
Wearing the Wealth
Our surveys show that Chinese between the ages of 18 and 28 save very
little or actually buy on credit because they are so optimistic about
China's economy and their own earnings potential. Their salaries are
regularly increasing 25% a year as the competition for even junior talent is
fierce and they job-hop like mercenaries.
These young professionals want to show their status in the workplace and
spend nearly all of their salary on items such as Nokia mobile phones, Zara
clothing, and Estée Lauder cosmetics. In focus groups we conducted in
Beijing, we found that more than 70% of young women making between $500 and
$2,000 a month expected to travel to Hong Kong and/or Thailand in the next
three years.
Instead of running up bills on a MasterCard or American Express the way
consumers in the U.S. do, Chinese youth finance their lives of leisure by
borrowing from their parents and grandparents. Having experienced the
bitterness of the Communist-Nationalist Civil War and the Cultural
Revolution, older Chinese are determined to see their children (almost
always their only child) happy and want to live vicariously through them,
and therefore shower them with money.
Credit-Card Culture
Chinese youth overwhelmingly want credit cards. To date there are fewer
than 50 million credit cards in China compared with more than 1.1 billion
debit cards. However, 2006 saw the addition of 15.6 million credit cards and
200 million debit cards, so more and more Chinese are adopting credit cards.
This is a big jump from 2004 when only 10 million cards were in
circulation. The trend will continue as the Chinese banks up their services
to compete with the onslaught of foreign banks such as Citigroup and HSBC that are bulking up their offerings in China due to liberalized
regulations.
The No. 1 reason so few people have credit cards, according to our
findings, is not that they do not want one but that it is simply too
difficult for the average Chinese person to get approved for one. They have
to spend far too long dealing with an inefficient system of credit checks
and subpar service, where consumers regularly have to wait in two-hour-long
queues to see a teller, unless they have VIP cards.
Keep It at Home
Another problem is that even if you do get your hands on a credit card,
domestic cards still lack viable credit limits because of weak
risk-management departments. We interviewed one wealthy Chinese man who
charges more than $1 million a year on his international American Express
card but cannot get a Chinese credit card with a credit limit of more than
$20,000. And even that comparatively high limit was only possible because he
knows the chairman of the bank personally and has built up trust through
transactions involving his company.
Chinese banks are also pushing to issue more credit cards to stave off
flocks of Chinese shifting their money to foreign lenders. The state-owned China
Daily newspaper conducted an online poll that showed 57% of Chinese
wanted to switch their savings to foreign banks once they are able to in
March. Chinese banks are continuing to reform and see credit cards as an
important component of their futures if they want to compete on an
international level.
The Industrial and Commercial Bank of China and Bank of China
have each issued 10 million credit cards to date and market leader China
Merchants is pushing hard to develop credit cards for use in online
transactions. China Merchants has done more than any other Chinese bank to
come up with co-branded credit cards for use by Chinese
consumers—especially younger consumers. To date, China Merchants has
forged relationships with Young Card, Bertelsmann, Rayli, Hello Kitty, MSN
mini, Ctrip ,
Air China,
and China Southern to name a few.
Virtual Money
The rise of virtual currency used in online gaming environments in China
shows that Chinese youth love e-commerce—if taking part is convenient.
Because of the lack of credit cards in circulation, for many Chinese
consumers the first introduction to e-commerce comes through the use of
virtual currency. Several hundred million dollars' worth of virtual currency
was purchased last year, and the size of the virtual currency market is
growing 30% annually.
The numbers have become so large that the Chinese government has issued
warnings about the effect virtual currency can have on China's financial
stability by causing money supply problems, inflation, and avenues for money
laundering.
Millions of Chinese youth are spending hours each week playing online
games, writing blogs, chatting through instant-messaging services such as QQ,
and streaming music from portals such as Baidu.com . To facilitate online
transactions and retain active users, many of these Internet sites have
minted virtual currency that can be exchanged for goods and services.
Chinese netizens like virtual currency because acquiring some does not
require a credit card or even a bank account. Tencent, the provider of the
leading QQ instant-messaging service and leading online game host, is
China's virtual-currency leader. Its customers can purchase Q-coins using
cash, through mobile-phone cards offered in tandem with China Mobile,
or up until recently, by winning the coins in online gaming competitions.
eBay vs. Taobao
The coins, which are purchased at a rate of one Q-coin to one yuan, are
valuable to online consumers as they can be used to purchase ringtones, use
antivirus software, send e-cards, and in some cases buy tangible goods. When
one combines the Q-coins with similar offerings from Netease.com, Baidu, and
Sina, the virtual-currency market becomes a power that can influence China's
financial markets.
Although eBay did not do well in China, e-commerce is booming. Many
Chinese are going to online auction sites and stores in search of broader
product selection or better deals than they can find around town, and every
year more and more Chinese are flocking to online auction sites such as
Alibaba's Taobao or online sellers such as dangdang.com and Amazon
subsidiary Joyo.com to buy products and services.
The aggregate of all online transactions in China is impressive. Last
year, the total value of all online transactions, both business and
consumer, soared to $127.5 billion, up from $85 billion in 2005. The
consumer side represented a fairly small portion of this amount, but with an
estimated 50 million Chinese engaged in e-commerce, growth is extremely
promising.
Credit Grows Commerce
As more credit cards are adopted, then e-commerce will continue to grow.
The demand is there, as shown by the eager adoption of virtual currency.
China's banks have to catch up to the demand by issuing more credit cards.
Multinational companies that can integrate e-commerce processes to tap into
China's emerging middle class will do well. - BUSINESS
WEEK 2007
Wide Swath of China Is Surfing the
Internet
Internet use is spreading farther
than expected in China, reaching smaller, less-developed cities, and would
likely be even more popular if not for government controls, according to two
surveys.
The surveys, conducted by the
government-backed Chinese Academy of Social Sciences, are the most extensive
on Internet usage in China to date. Researchers interviewed 4,100 people in
12 cities, from the major urban centers on the prosperous coast to interior
towns where economic growth has lagged. The surveys show that Internet
penetration is on average highest in the metropolises of Shanghai, Beijing
and Guangzhou -- where one-third of all residents use the Internet -- but
small cities of around 100,000 in population ranked a surprising second,
with 27% of residents going online. That percentage surpasses the 24% rate
in four leading industrial provincial capitals, according to the surveys.
Underpinning the growth in small
cities is an array of factors, including government policies and free-market
competition to provide Internet services, says one of the surveys, on small
cities. In Yima, a city in hilly, rural Henan province, for example, a
mining company vied with the local subsidiary of China's telecom authority
to offer Internet services starting in the late 1990s. The result was
low-cost Internet connections and a surge in Internet cafes -- 60 of them by
early 2002 -- for a city of 120,000 where incomes average $500 a year and
many residents can't afford a home computer
The findings, say the researchers
who conducted the study, suggest that the Internet's impact is greater than
previously thought, with implications for the future of the economy and the
communist government. Far from being a tool of the educated and well-off in
big cities, the Internet is cutting across income and geographical lines in
China, creating a populace that is better informed and more demanding of the
government, the researchers say. "The Internet's emergence has filled a
void," Hu Xianhong of Peking University wrote in the survey on small
cities.
Overall, the surveys found that 56%
of the 68 million Internet users in China are male, and 58.2% are between
the ages of 17 and 24. Nearly 40%, who are either students or unemployed,
have no monthly income, which has a damping effect on electronic commerce.
Only one in five Internet users has made a purchase online, and most are for
small items such as books or movie tickets. However, nearly 12% of online
orders were for the purchase of computers.
The surveys also include good news
for China's three Nasdaq-listed portals -- Netease.com Inc., Sina Corp. and
Sohu.com Inc. -- which are the most frequently used services for accessing
Web sites. And Chinese users spend most of their Internet time browsing Web
pages and reading news.
This emerging online community,
according to the surveys, shares ideas that could pose a challenge to a
government often bent on control. More than 85% recognize a role for the
government in managing and controlling the Internet, and most are concerned
about pornographic and violent content. But fewer than 13%, the survey says,
believe that the government should police political content, and
overwhelmingly people see the Internet as a medium allowing greater freedom
of speech and criticism of government policies.
"Most people strongly believe
that the Internet will affect Chinese politics," says the study on
Internet usage, authored by Guo Liang, considered a leading authority on the
Internet's social impact in China.
Authorities, however, have sought to
rein in this impulse, targeting for arrest those who disseminate dissenting
opinions online. Last week, a civil servant in Hubei province, Du Daobin,
was formally arrested on subversion charges for posting essays critical of
the government and for organizing a petition protesting the detention of
another Internet activist.
The surveys suggest that Internet
usage would likely be even more widespread without government controls. In
the small cities and provincial capitals, less-affluent populations rely on
Internet cafes, the surveys say, and a crackdown last year has led to
closings, reducing the number of outlets. In Yima city, the government
canceled all licenses and limited the number of new ones it issued to 38
establishments, though some outlets operate illegally. The government, the
survey says, has decided that Internet cafes should be limited to one for
every 10,000 residents. - By Charles Hutzler
Staff RReporter at Asian
Wall Street Journal
18 Nov 2003
Hong Kong high users of Net
Hong Kong Kong
people are among the highest users of Internet radio and audio-visual
content, thanks to a high penetration of broadband access.
In the latest ratings by ACNielsen and
NetRatings, the SAR was second only to Brazil in Internet radio usage of 12
countries studied, and fourth highest in viewing audio-visual content.
``In most countries in this report, a 56K
modem is the most popular tool to access the Internet. However, in Hong
Kong, an astonishing 58 per cent of those who responded and have Internet
access use either a cable modem or high-speed telephone connection,''
ACNielsen eRatings director Peter Steyn said.
``You have a better Internet experience
with broadband, so there's higher usage for things like Internet radio and
visual content.''
The survey, of 1,500 Internet users in
each country, found email to be the dominant online activity, with an
average of 85 per cent of those surveyed having used it.
The survey said email's popularity was
because it was a cost-effective way to communicate across long distances and
did not require high-speed connections.
The use of instant messaging, such as ICQ,
was relatively low in Hong Kong, which was seventh on the list with 26 per
cent of people having used the application in the past six months.
``Instant messaging is a great way to
communicate person-to-person. It's especially popular in large countries
where long distance rates are high. Perhaps that's why it isn't widely used
in Hong Kong. Usually it's just easier to pick up the phone to call
someone,'' Steyn said.
The report studied people aged 16
or older who had used the Internet in the past six months. Hong Kong was the
only Asian territory in the survey. -
By Sherman Chau HK STANDARD
11 May 2002
SemiAnnual Survey Report On
Internet Development In China (2000.1)
Statistics on Internet development in China,
including the total number of hosts and users, user geographic distribution,
traffic pattern, and domain name registration etc, are very significant and
valuable in helping government agencies and commercial enterprises in making
their policy and business decisions. In 1997, the State Council's
Informatization Office and the China Internet Network Information Center (CNNIC)
Working Committee determined that the CNNIC, in cooperation with the four
major networks units in China, would carry out surveys on Internet
development in China.
CNNIC published its four previous reports
("Survey Report on Internet Development In China") in November
1997, July 1998, January 1999 and July 1999. These survey reports were well
accepted by the general public both in China and in other countries. They
were widely cited as the leading authority on China's Internet statistics.
Users, government organizations, enterprises and news media request the
CNNIC to regularly do it and publish the results. To satisfy the needs of
the public, CNNIC decides to do the survey as a semiannual activity. The
surveys will be conducted and published in January and July of each year.
The current survey covered many aspects of China's
Internet, including total user number, total host number, number and
distribution of domain names, international bandwidth for each of the
networks, and total number of WWW sites. The user information are
statistically derived from the data collected through online survey.
Internet and Web usage statistics, as well as users' opinions on current hot
issues, have also been obtained through the online.
Like the previous reports from the CNNIC, the
survey has closely followed the methodologies adopted in other countries.
Data is collected through submitting online questionnaires on popular Web
sites and conducting software-driven online seeking. CNNIC conducted its
online survey in December 15-31, 1999. Survey questionnaires
were placed on the home pages of famous Web sites in China. The survey is
strongly supported by almost all the well-known Chinese ISPs and ICPs. The
online survey received 363,538 responses. Among these responses, 202,432
were valid and used to calculate the final results. The number of valid
respondents has increased tremendously, compared to the previous four
surveys. The increase has greatly enhanced the accuracy of survey results.
1.Computer Hosts in China: 3,500,000. Among them,
410,000 are connected through leased lines and 3,090,000 are through dial-up
connections.
2.Internet Users in China: 8,900,000. Among them,
1,090,000 are through leased line connections, 6,660,000 are dial-up users
and 1,150,000 use both. Besides the computer, users that use other equipment
(for example mobile telephone, PDA and top-set) are 200,000.
3.Domain Names Registered In The Top-Level Domain
"CN":
|
AC
|
COM
|
EDU
|
GOV
|
NET
|
ORG
|
AADN
|
Total
|
Number
|
500
|
38776
|
731
|
2479
|
3753
|
940
|
1516
|
48695
|
*AADN = Administration Area Domain Name
The distribution of domain names by second-level
of domain names.
The distribution of domain names by geographic
locations (provinces)
|
Beijing
|
Shanghai
|
Tianjin
|
Chongqing
|
Hebei
|
Shanxi
|
Neimenggu
|
Domain
Names
|
17871
|
4284
|
855
|
347
|
821
|
298
|
221
|
Percentage
|
36.7%
|
8.9%
|
1.76%
|
0.81%
|
1.79%
|
0.61%
|
0.45%
|
|
Liaoning
|
Jilin
|
Heilongjiang
|
Jiangsu
|
Zhejiang
|
Anhui
|
Fujian
|
Domain
Names
|
1223
|
273
|
417
|
2362
|
2094
|
347
|
1167
|
Percentage
|
2.6%
|
0.56%
|
0.86%
|
4.85%
|
4.4%
|
0.71%
|
2.5%
|
|
Jiangxi
|
Shangdong
|
Henan
|
Hubei
|
Hunan
|
Guangdong
|
Guangxi
|
Domain
Names
|
205
|
2353
|
1130
|
891
|
407
|
7043
|
464
|
Percentage
|
0.42%
|
4.83%
|
2.32%
|
1.83%
|
0.94%
|
14.46%
|
0.95%
|
|
Hainan
|
Sichuan
|
Guizhou
|
Yunnan
|
Tibet
|
Shanxi
|
Gansu
|
Domain
Names
|
359
|
751
|
120
|
756
|
15
|
680
|
185
|
Percentage
|
0.74%
|
1.54%
|
0.25%
|
1.55%
|
0.03%
|
1.5%
|
0.38%
|
|
Qinghai
|
Ningxia
|
Xinjiang
|
HongKong
|
Macou
|
Taiwan
|
Domain
Names
|
21
|
44
|
212
|
87
|
0
|
3
|
Percentage
|
0.04%
|
0.09%
|
0.44%
|
0.18%
|
0
|
0.01%
|
4. Number of Websites in China: 15153
(approximate)
5. Total Bandwidth of Leased International
Connections: 351M. Countries directly interconnected to China's
Internet include the United States, Canada, Australia, Britain, Germany,
France, Japan, South Korea, etc. The detailed distribution among
Interconnecting Networks is as follows.
|
CSTNET
|
CERNET
|
CHINANET
|
CHINAGBN
|
UNINET
|
Total
|
Bandwidth
|
10M
|
8M
|
291M
|
22M
|
20M
|
351M
|
6. Results of Online Questionnaire:
I. General Demographics
(1) Gender: Male, 79%; Female, 21%
(2) Age:
Under 16
|
18-24
|
25-30
|
31-35
|
36-40
|
41-50
|
51-60
|
Over 60
|
2.4%
|
42.8%
|
32.8%
|
10.2%
|
5.7%
|
4.5%
|
1.2%
|
0.4%
|
(3) Marital Status: un-married, 64%;
married, 36%
(4) Geographic Distribution (Province):
Beijing
|
Shanghai
|
Tianjin
|
Chongqing
|
Hebei
|
Shanxi
|
Neimenggu
|
21.24%
|
11.21%
|
2.68%
|
1.90%
|
2.59%
|
1.04%
|
0.50%
|
Liaoning
|
Jilin
|
Heilongjiang
|
Jiangsu
|
Zhejiang
|
Anhui
|
Fujian
|
4.27%
|
1.50%
|
1.66%
|
5.91%
|
4.51%
|
0.97%
|
2.69%
|
Jiangxi
|
Shangdong
|
Henan
|
Hubei
|
Hunan
|
Guangdong
|
Guangxi
|
1.14%
|
5.19%
|
2.11%
|
3.32%
|
3.44%
|
12.94%
|
1.34%
|
Hainan
|
Sichuan
|
Guizhou
|
Yunnan
|
Tibet
|
Shanxi
|
Gansu
|
0.49%
|
3.00%
|
0.46%
|
0.63%
|
0.03%
|
1.96%
|
0.57%
|
Qinghai
|
Ningxia
|
Xinjiang
|
|
0.08%
|
0.16%
|
0.47%
|
|
(5) Education Attainment:
Under
High School
|
High
School
|
2-3
Years College
|
Bachelor
Degree
|
Master
Degree
|
Doctor
Degree
|
3%
|
13%
|
32%
|
45%
|
6%
|
1%
|
(6) Occupation/Industry:
Senior
Managers in
Government
and
Industry
|
Financial
Industry
|
Entertainment
and
Sports
|
Student
|
3%
|
6.2%
|
1.8%
|
21%
|
Staff in
Government
Agencies
|
Service
Industry
|
Other
Professionals
|
Faculty
|
6.2%
|
2.6%
|
8.6%
|
4.8%
|
Foreign
and JV Firms
|
Medical
Professionals
|
Mass Media
Professionals
|
Workers
|
8.7%
|
2%
|
1.8%
|
1.8%
|
Small
Business
|
Military
and Law Enforcement
|
Computer
Industry
|
Agriculture
|
2.5%
|
1.5%
|
12.9%
|
0.3%
|
General
Commerce
|
Telecom
Industry
|
Others
|
|
7.4%
|
5%
|
1.9%
|
|
(7) Monthly Income Per Capita:
Below RMB
£¤ 500
|
RMB£¤
501-1000
|
RMB£¤
1001-2000
|
RMB£¤
2001-4000
|
RMB£¤
4000-6000
|
RMB£¤6000
and Above
|
7%
|
29%
|
36%
|
19%
|
5%
|
4%
|
II. Use and Access
(1) Access Location:
Home
|
Work/School
|
Internet
Cafe
|
Other
Locations
|
50%
|
37%
|
11%
|
2%
|
(2) Who pays for Access:
Work/School
|
Personal
Fund
|
Both
|
21%
|
59%
|
20%
|
Among the Total Amounts of fee for Access Monthly:
Work/School: 1,086,830,000(approximate)
Personal Fund: 1,025,810,000(approximate)
(3) Money That Users Hope to Pay for Access
Monthly:
Below
RMB £¤ 100
|
RMB£¤
100-200
|
RMB£¤
200-300
|
RMB£¤
300-400
|
RMB£¤400
and Above
|
57%
|
30%
|
8%
|
3%
|
2%
|
(4) Hours of Internet Use Per Week :17 hours
(5) First Daily Login Time:
0£º00
|
1£º00
|
2£º00
|
3£º00
|
4£º00
|
5£º00
|
6£º00
|
10.21%
|
0.42%
|
0.41%
|
0.33%
|
0.34%
|
0.82%
|
1.73%
|
7£º00
|
8£º00
|
9£º00
|
10£º00
|
11£º00
|
12£º00
|
13£º00
|
3.99%
|
11.89%
|
15.33%
|
7.53%
|
2.69%
|
4.26%
|
2.30%
|
14£º00
|
15£º00
|
16£º00
|
17£º00
|
18£º00
|
19£º00
|
20£º00
|
1.96%
|
1.69%
|
1.27%
|
1.75%
|
3.60%
|
5.28%
|
7.66%
|
21£º00
|
22£º00
|
23£º00
|
¡¡
|
¡¡
|
¡¡
|
¡¡
|
6.31%
|
4.62%
|
3.61%
|
¡¡
|
¡¡
|
¡¡
|
¡¡
|
(6) Time Period of Most Likely Keeping Online
(Results of Multiple Choices)
0£º00
|
1£º00
|
2£º00
|
3£º00
|
4£º00
|
5£º00
|
6£º00
|
16.59%
|
11.65%
|
5.86%
|
3.28%
|
2.42%
|
2.69%
|
4.30%
|
7£º00
|
8£º00
|
9£º00
|
10£º00
|
11£º00
|
12£º00
|
13£º00
|
9.80%
|
19.37%
|
29.08%
|
26.32%
|
18.89%
|
21.37%
|
20.37%
|
14£º00
|
15£º00
|
16£º00
|
17£º00
|
18£º00
|
19£º00
|
20£º00
|
21.61%
|
21.17%
|
20.09%
|
18.58%
|
18.53%
|
24.51%
|
35.49%
|
21£º00
|
22£º00
|
23£º00
|
¡¡
|
¡¡
|
¡¡
|
¡¡
|
38.30%
|
36.89%
|
29.90%
|
¡¡
|
¡¡
|
¡¡
|
¡¡
|
(7) Amounts of E-mail Accounts: 35,600,000
Among Them, Free Mail Accounts: 26,700,000
By China
Council for the Promotion of International Trade
2000-2001
|