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INVESTMENT NEWS

CHINA HOTELS

Room for improvement at hotels

As the demand for hotels in China grows and operators focus more on management contracts rather than owner-operated developments, reliance on local developers has increased.

The problem is that many mainland developers lack the best-practice processes necessary to deliver an international project to the levels of quality required by the industry and expected by the customer.

Delays are common, early overspend results in cost savings in the finishes, and an overall compromise on the level of quality is not unusual.

This need not be the case.

There is an opportunity for operators to turn this situation into a competitive advantage.

Increased business travel, tourism, and the upcoming Beijing Olympics are fueling the demand for hotel rooms in China.

At the recent Hotel Investment Conference Asia Pacific, 77 percent of participants confirmed that China would be the major source of new developments in the region.

Land prices in China are rising and it is becoming increasingly difficult to find good sites.

There is a trend towards mid-range business hotels in secondary cities. Acquisition and rebranding of existing hotels is one option, but major brands prefer new buildings in China via local developers.

There is also a trend towards management contracts and a reliance on developers to build hotels to brand standards.

Due to the lack of hotel developments in the mainland over the past 10 years, most developers lack the necessary hotel experience to successfully deliver the product.

The major brands have developed their "brand standards" to which developers are obliged to comply. Compliance with such standards is checked via site visits by the operators' technical services teams.

However, the developers' lack of project planning, the tendency to appoint consultants and suppliers based on price rather than capability and the overall lack of hotel and international best practice often results in missed opening dates and poorer quality.

The frequent response is to accelerate the program during the critical fitting out stages through additional, often unskilled, labor and 24-hour work.

Typically, this results in delayed opening dates because a large number of unacceptable defects have to be fixed prior to opening, otherwise there is a risk of tarnishing the brand.

By working alongside hotel operators and developers at an early stage, consultants can set up the overall project management, cost management and procurement frameworks that will enable the project team to work to a clear roadmap that will maximize the chances of project success.

Commencing with establishing the project brief, the master program and a well-balanced cost plan, consultants can assist the developer in the pre- qualification, selection and ultimate appointment of the team.

In-depth knowledge of the supply chain enables consultants to develop the optimum package-letting strategy to secure both time and cost savings from the market.

And the setting up of an efficient structure for meetings, together with executive "dashboard" reporting, allows all parties to focus on key deliverables without being unnecessarily distracted.

The overall management of program, budget, risk and value will result in time and cost savings compared with the typical outcomes currently experienced in China.

Such services can be delivered as an extension of the operators' technical services team.

A major benefit of a well-planned, transparent and risk-managed approach is that the developer, the operator and the whole project team are fully aware of the status of the project at all times, and actions to maintain program and budget are known.

This approach reduces the likelihood of surprises and the adverse affect of knee-jerk reactions to the late discovery of bad news. - by Andrew McPherson   THE STANDARD   17 March 2006

Hotel investment potential in China bound in red tape: report

International investors looking to pump money into China's rapidly growing hotel sector are finding few opportunities, according to a property industry report Tuesday.

A huge gap in the aspirations of buyers and sellers, and Chinese red tape were acting as a deterrent, property consultancy Jones Lang LaSalle said.

As China has opened up over the past decade, its inbound tourism market has consistently outstripped the world average.

Between 1990 and 2000, international visitor arrivals increased by an average 11.8 percent a year, compared with the more modest global figure of 4.3 percent.

The country with the world's largest population, also leads the world in economic growth which is expected to grow as the benefits of accession to the World Trade Organization crystallise.

"Hotel investors, developers and operators alike, are currently scrambling for market presence in China, especially in the key centres of Beijing and Shanghai," said Scott Hetherington, the consultancy's hotel executive vice president.

"They are driven by the desire to benefit from an increasingly affluent domestic population as well as the influx of foreign corporate travelers."

Beijing's hosting of the 2008 Olympic Games also offered immense opportunities, both during the event and in the lead up as foreign corporations establish a presence in time to win lucrative contracts, he said.

But despite the strong investor interest in China, there have been few hotel transactions.

There is a lack of market transparency and a "significant pricing gap" between buyers and sellers in China's key hotel markets, the report said.

Tenure laws, restricting the maximum ground lease for a hotel to 40 years, concern about the ability to repatriate earnings out of the country, and the dominance of minority interests also held back investment, it said.

Hetherington said the China market needed to follow established practices.

"It is the balance of supply and demand that determines the profitability of any hotel investment," he said.

"Potential investors, developers and operators in China's hotel industry need to look beyond the obvious attractions to these same hotel market fundamentals that apply across the globe."

Beijing and Shanghai were the only Asian markets to record growth last year when hotels elsewhere in the region had to contend with the global economic slowdown at the aftermath of the September 11, 2001 terrorist attacks in the US.

The World Tourism Organization recently announced China is set to become the world's top destination by 2020, attracting 130 million visitors.     - ehotelier      1 November 2002

WEST MEETS EAST -  Joint Venture in China

China's Jin Jiang International Management Corporation and Europe's Accor hotels have signed a joint venture agreement in preparation for an April launch of its new domestic sales and distribution network targeting the China market under the Mercure brand.  Accor now has 25+ hotels in Greater China.

The rush into China includes Starwood's opening of the Sheraton Shenyang Lido Hotel

HONG KONG       Four Seasons Hotel secured contracts to manage two six-star hotels above the Hong Kong Station.    International Finance Centre which comprise gross floor area of 4.68 million sq ft jointly developed by Sun Hung Kai Properties  and Henderson Land that include 1,000 rooms when they will be completed in 2004 and will be the SAR's largest luxury hotel to be named Four Seasons Hotel Hong Kong and Four Seasons Suites.

Britain's Bass  Hotel acquired New World's 100% stake in 514 room Regent Hotel in Tsimshatsui for $346 million USD in 2001.  The hotel has been re -branded to an Inter- continental.  The Bass group also owns Holiday Inns.

Hong Kong:  Three & Four Star Hotel Demand to Outstrip Supply

Three to four-star hotel demand will outstrip supply over the next three years in the wake of increasing numbers of mainland visitors, according to DTZ Debenham Tie Leung.

DTZ investment director Mark Hahn said recent hotel transactions included Harbour Plaza Metropolis in Hunghom, the former Starra Hotel at 133 Leighton Road and Grandfield Pacific at 18 Percival Street, both in Causeway Bay.

"Investors are looking for quality hotel properties and this reflects that the market has confidence in the hotel sector," he said.

Prospects for hotel properties were promising, especially for three and four -star hotels, which would be in strong demand.

Cheung Kong (Holdings) paid HK$ 1.19 billion to acquire the 690-room Harbour Plaza Metropolis, representing an average HK$ 1.73 million per room.

The former Starra Hotel, with 240 rooms, was believed to have been bought by a Taiwanese investor for HK$ 260 million, or HK$ 1.08 million per room. 

The buyer of Grandfield Pacific Hotel with 123 rooms is understood to be a Japanese investor who paid HK$ 190 million, or HK$ 1.54 million a room.

DTZ said the hotel industry was benefiting from increased visitor arrivals due to the relaxation of the mainland visitor quota.

It said visitor arrivals increased 14 per cent to five million during the first four months this year. Mainland visitors grew 48 per cent to represent 38 per cent of the total.

Three to four-star hotels achieved an average 90 per cent occupancy rate in April.

The Hong Kong Tourism Board projected that demand in late 2005, when Disneyland would be completed, would grow an average 36 per cent to about 59,000 rooms, assuming an annual visitor growth rate of 7 per cent to 8 per cent from the expected 14.8 million this year.

There were 80 hotels in Hong Kong at the end of last year, providing 34,314 rooms.

DTZ said an additional 28 hotels would be completed during the next three years and the rooms available would increase 54 per cent to 53,080.

However, it said most of the new supply would be four to five-star hotels in tourist areas, including Tsim Sha Tsui, Hunghom and Lantau Island. The Hong Kong Disneyland Hotel will provide 5,000 five-star hotel rooms by 2005 and contribute to a 136 per cent increase for the category, it said.     - June 2002

China 4 months Tourist Arrivals Up 8.26% 

Tourist arrivals in the four months to April rose 8.26 pct year-on-year to 30.99 mln, the official Xinhua news agency reported.

Foreign tourist arrivals in the period increased 17 pct year-on-year, Hong Kong tourists rose 2.43 pct, Macao tourists increased 27.07 pct and Taiwan tourists increased 4.69 pct, Xinhua said, citing statistics from China National Tourism Administration.

The number of tourists from several countries reported two-digit growth, including South Korea, the Philippines, Mongolia, Malaysia, -eHotelier   31 May 2002

The China National Tourism Administration on March 29 issued the first regulation government the hotel industry. The regulation calls for credibility in hotel management, protection of the legitimate interests of guests and hotels, and standardization of hotel operations in line with international practice.  The regulation will first be implemented in 2,500 star membership hotels, and then be spread to some 8,000 hotels across the country.  

Shanghai's Legendary Astor House Hotel

Situated in an inconspicuous corner near the Bund, the Pujiang Hotel, formerly the Astor House Hotel, seems to have lost its bygone glory.

The low-rise building has been eroded to be dated in colour, which was submerged among the eminent architecture of the Bund.

Few members of the city's younger generation are even aware that the hotel exists, let alone that it is considered the father of the city's luxury hotels.

The hotel was opened in 1846. In 1861 the two-story hotel was sold to Henry Smith who renamed it the Astor House Hotel. The building we see today was completed in 1910. In 1959, the hotel name was changed to Pujiang Hotel.

It was once the most renowned and luxurious foreign-owned hotel in the Far East.

The Victorian-style design was the work of an Englishman, which can be detected from the grand columns standing in the halls and arched gates.

The hotel has witnessed many breakthrough events in Chinese history. The first lamp bulb in the country was lit here, the first telephone in the country was switched on here, and the first sound film from the West was projected here.

Plus, China's first ball was held in the hotel, helping to bring to a close the tradition that women should not attend social activities.

It is said that Chiang Kai-shek had his last dinner here before withdrawing to the island of Taiwan.

A bellboy picked up a wallet belonging to a Russian at the main entrance to the hotel, and used one third of it to buy a car, serving as the first taxi in the country. He was the founder of Johnson, now Qiang Sheng Taxis.

Today, when you walk on the creaking wooden floor and see the simple furniture, you cannot imagine the brilliant days of the hotel. It is only a two-star hotel now.

Some of the 116 guestrooms, in which international celebrities such as Charlie Chaplin and Albert Einstein once stayed, are taken as historic spots with photos hanging on the wall to show guests.

The suites have been redecorated in their original style (except for modern electric appliances), and some of the furniture has been modeled with guidance from old photos.

The hotel still keeps its hulking and slow manual-operating elevators, which work from 7:00am to 11:00pm.

Close to an international wharf, the hotel changed some guestrooms for young travelers, known as the youth hostel. Here there are several beds in one room.

It's the first of its kind in Shanghai, and has been applauded by young student tourists. - By Lu Chang, Shanghai Star  ; South China Morning Post      

 


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