TANGLIN


 

 

 

 


St Regis Residences sets new record high of $3,000 psf

St Regis Residences along Tanglin Road has set a new benchmark of $3,000 psf for property prices - 25 per cent higher than the previous record of $2,400 notched in the mid-1990s.

Mr Kwek: Says an investor from the Middle East wanted to buy one of the residential towers. The deal did not go through but option is still open

More than one transaction has been done at this price, said Kwek Leng Beng, City Developments Ltd (CDL) executive chairman, at the $6 million showflat opposite the St Regis site yesterday.

So far, CDL has launched 50 units of the 173-unit development and 38 have been sold at an 'early bird special' with an average price of $2,500-$2,600 psf. This works out to about $10 million for a 4,000 sq ft four-bedroom apartment. Prices will probably increase later to the 'preferred average price of $2,800 psf'.

About 60 per cent of the buyers are foreigners.

Mr Kwek said that one investor from the Middle East even wanted to buy one of the two 23-storey residential towers.

The deal did not go through but CDL group general manager Chia Ngiang Hong said that the option was still open.

CDL also received offers to buy the 20-storey hotel tower but this, Mr Kwek said resolutely, 'was not for sale'.

And perhaps with good reason. The development banks on the international appeal of the St Regis brand name, which is owned by Starwood Hotels and Resorts. Among other amenities, the St Regis Residences will be offered the hotel's noted butler service.

In response to a query on the similarities with another 'branded' condominium, The Four Seasons Park, Starwood president (Asia-Pacific) Miguel Ko said that the two developments are not comparable.

Mr Ko, who himself lives at The Four Seasons Park, said that he was taken by the luxury brand association but pointed out that an underground link that was meant to connect the hotel to the residences never materialised. 'You can't send the butler across the street,' he added.

The St Regis management offers a leasing service for owners who want rental returns. The details of this service have not been confirmed but it has led one property consultant to ask if CDL is 'just selling hotel rooms'. Still, even if it is, this seems to be what the jet set wants. The same consultant conceded that St Regis Residences is a 'unique product that justifies its asking price'.

Wallace Chu, Savills Singapore head of research, does not expect to see a buying frenzy, unlike the case at CDL's The Sail @ Marina Bay. Not only is St Regis being sold 'by appointment only', he points out, 'CDL will be targeting a specific market'.

Merrill Lynch analyst Sean Monaghan expects CDL to reap a huge profit from the St Regis project, but he still maintains a 'neutral' call on the stock.

He said that he is not too shocked by the asking prices either. 'It was a shock 18 months ago with the Sail.'    - by Arthur Sim    SINGAPORE BUSINESS TIMES    2 June 2006


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