|  
 
      
        
          |   | Boulevard
            Vue's facade will be designed by well-known Japanese interior
            designer Super Potato. The freehold project's 26 apartments (one per
            floor) are about 4,500 sq ft each, while the two duplex penthouses
            occupying the top four levels are 8,000-plus sq ft and 11,000-plus
            sq ft. |  ... already sold two units at its 28-unit luxury development
    Boulevard Vue at Cuscaden Road, opened its showflat for the project recently
    and is expected to step up marketing activity. The project's 26 apartments (one per floor) are about 4,500 sq ft each,
    while the two duplex penthouses occupying the top four levels are 8,000-plus
    sq ft and 11,000-plus sq ft. Prices for low- and mid-level units in the
    33-storey freehold project range from $3,600 psf to $3,900 psf. Business Times  understands the price tag for the bigger penthouse will likely be
    around the $4,500 psf mark, working out to an absolute sum of about $50
    million. If achieved, the absolute amount would set a new record for a
    penthouse in Singapore. Boulevard Vue's facade will be designed by well-known Japanese interior
    designer Super Potato.   Business Times understands that the unit layouts will be
    customised to buyers' preference. A critical factor affecting developers' launch decisions is pricing,
    given the bearish sentiment. 'Pricing will be more realistic for fresh launches, but for projects
    released earlier, it would be difficult for established developers to trim
    prices without upsetting earlier buyers, especially VIPs,' the seasoned
    property consultant said.  
    - 2008 August 28    BUSINESS
    TIMES 
  
     |