Our Audience
The Case for a Focussed Approach to Marketing to Chinese of the World
 
  Millions (000,000) Percent of
Asia 50.3 91.3
Americas 3.4 6.3
Europe 0.6 1.1
Africa 0.1 0.2
Oceania 0.6 1.1
Sub Total 55.01 Outside Asia
 
Total Chinese
in the World: 1,055,000,000

 

 


NEW YORK CITY


THE PIERRE
795 Fifth Avenue

The Pierre, which the New Yorker magazine once described as a “millionaires’ Elysium.”

The Pierre, at Fifth Avenue and 61st Street, has the look of a French chateau, if a French chateau were 41 stories tall. It was opened in 1930 by a former headwaiter named Charles Pierre Casalasco who had managed to get the backing of such financiers as E. F. Hutton and Walter P. Chrysler.

For decades, the Pierre has been a favorite of people who had little in common except a taste for luxury, including Audrey Hepburn, William S. Paley and Mikhail Gorbachev.

And then there was Frank Sinatra, who was unintimidated by the hotel’s hushed elegance. An aide would circulate among the hotel staff with a fistful of $100 bills for tips. What’s this for? a few would say. The aide would shrug and say, “Mr. Frank is here.”

 


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