MUSIC

 


How to stand out in Asia's music market

Unclassified
Derrick Hoh
Warner
Rating: B

Love.Diva
F.I.R.
Warner
Rating: A

Superfly Superfly
Warner
Rating: B+

One of the most common criticisms levelled at Singapore's English bands is weak vocals. A glance at the Chinese music industry gives an indication of why - that's where most of our best singers are.

You can hardly blame them. If you've got vocal chops, you exponentially increase your chances of success if you sing in Mandarin and appeal to the huge Chinese-speaking markets in Malaysia, Taiwan and mainland China.

Derrick Hoh is the latest to try his luck. He was a contestant in the first season of local Mandarin TV talent show Project SuperStar back in 2005, and while he didn't win the competition, he did get noticed by fans and the music industry.

Three years later he has finally released his Mandarin debut album, Unclassified. It sold 2,000 copies on its launch day in July alone, with total sales of 5,000 to date. That's pretty decent considering Hoh isn't a household name and lacks the cachet of foreign imports.

Unclassified is a mix of ballads and upbeat boy-band-type fare. The latter isn't particularly interesting, but the former is where Hoh shines. Anti Clockwise, My Story and After Today are some of the standout tracks, and demonstrate good expression and taste.

However, the gritty huskiness of Hoh's Project SuperStar performances is missing, leaving the tracks a bit too smooth.

That's a pity, because gritty delivery is where Hoh could carve a niche for himself in a sea of sound-alikes.

Going the route of smoothness also pits him toe-to-toe against Singapore's best male Mandarin vocalist, JJ Lin. Lin has all the songwriting talent of Taiwanese singer Jay Chou, but a much better voice that has catapulted him into international stardom.

Perhaps Hoh could take a page from Taiwanese rock band F.I.R.'s book and go the route of powerful rock ballads. F.I.R. just toured here last month, courtesy of Unusual Productions.

The trio's latest album, Love.Diva, released at the end of last year, is actually a lot lighter and more pop-oriented than the band's previous three releases.

But F.I.R. has continued to exploit its niche and push creative boundaries, showing that pop music doesn't necessarily have to be unimaginative or unchallenging. Love.Diva's 10th track, Loved, illustrates this point perfectly.

On the surface it's just a ballad, but actually has the most challenging vocal demands of any F.I.R. song. Lead singer Faye Zhan unveils her true range, which extends beyond falsetto to the so-called flageolet voice register. We also hear Faye demonstrate her ability to handle all-English songs in her composition Blue Doors Ahead, which is a tasty jazz ballad. Hoh needs to figure out how to be similarly unique without sacrificing accessibility.

Japanese group Superfly is another example of how to stand out from the crowd. Although its self-titled debut album has been just released, the band was formed back in 2004 and has been steadily releasing singles since then.

These days, Superfly is a solo act fronted by vocalist Ochi Shiho after guitarist Tabo Koichi quit, although Koichi wrote most of the songs on the album and handled some of the guitar work.

Shiho's raunchy voice has a strong midrange, which stands out from run-of-the-mill J-pop vocalists, and will appeal to you if you like k.d.lang and Sheryl Crow.

All the album's songs are in Japanese, with the exception of i spy i spy, which is an all-English duet with Australian band JET.

Superfly has a classic-rock sensibility that is a refreshingly groovy alternative to the electronica-laced majority of most J-pop, while avoiding the melodrama typical of Japanese heavy metal.

This week's trio of albums clearly illustrates the benefits of experience, with the relatively more mature F.I.R. coming out on top.

At the same time, it also gives an indication of what we can look forward to as Hoh develops.

If a Singaporean artist like JJ Lin can be mentioned in the same breath as any Taiwanese act, there's no reason why Hoh can't cultivate a strong international profile.

Kudos to major label Warner Music for investing in this interesting crop of Asian acts. The indie Chinese music scene is vibrant, but you don't necessarily have to look in that direction to find something with character.  - 2008 September 5   BUSINESS TIMES

 


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